- Then Brady looks away to escape the question and shakes his head no, but the head shake no comes after he speaks rather than before. That timing is SAY then Show. He says the words then shakes no that is an indication of deceit.
- Then we hear Brady give a tongue click. He clicks his tongue on the roof of the mouth cleaning out the bad taste of the question, this is also a cue that means “I would like to spit at you.”
- Then he gives a mistimed shoulder shrug. A mistimed shoulder cue is SAY the words then SHOW the body language rather than Show with your body language and then Say the words would have indicated it was an honest response. He says, “I didn't...” then shrugs. To be clear, when you’re telling the truth you feel the true emotion in your limbic brain, you show it nonverbally also from your limbic brain then you say the words. So Brady should have shrugged then spoken.
- Let’s now look at the words he used in his answer so we can do a content statement analysis.
- It is interesting that many news stories misquote, or only quote the last phrase of his answer. If you do that you can be fooled. You need to hear and analyze his full statement. He should have given a straightforward smoothly stated answer. This was after all not a statement made in the heat of the moment. He was prepared for this interview.
All of these movements serve as a way to delay his answer for a usually long time. All of those are cues of someone who is very nervous. They are not a full flag on the play that Brady is lying, but odd when he delays so long in answering that the actual answer is not a definitive statement. Instead he does all this stalling and gathers himself up and gives what appears to be a nice smooth honest answer, but notice the wording. “I don’t believe so.” It’s a disclaimer phrase. That sounds like a lawyer prepped him to give that answer to save him legally. As a Media coach I would not recommend that kind of soft answer. I call words like believe and feel Mash Potato words. They are words that hide the meat of the truth behind the mash potatoes. He follows that statement with more mash potato words. “I feel like I’ve always played within the rules.”