Here are my rough notes of my read including an analysis of his apology!
Body Language and apology analysis of Mark Zuckerberg‘s testimony before Congress today for the meeting .
Forgive my voice to text these are my rough notes as I analyze Mark Zuckerberg‘s nonverbal cues during his testimony today.
You may think he appears calm, but in his micro facial cues he shows extreme nervousness in the first hour of his testimony before the senate. I see an interesting mixture of anxiety and a little bit of anger. It seems the statements where he is showing anger or about what has happened that’s changed his worldview that others took the data and did bad things with it. It’s clear from his nonverbal cues as he talks about this that it makes him angry.
He is also looking down a little bit in embarrassment as well. He is clearly uncomfortable.
what I typically see is a "I have been caught, now I have to pretend I'm am sorry fake apology." Here Mark Zukerberg was honest. I see and hear a true apology. He gives an not just a proper apology statement but does so in a sincere painful to watch manner.
Zuckerberg says, "I’m sorry." and then he takes full responsibility even making the statement, "I own the company I am responsible for what happened.." and goes on to give details about what he did wrong. So his verbal communication his words lone are remarkable because they do with most people don’t do when they make apology statements!
Non verbally you can actually hear a break in his voice as he apologizes that para language. That is very difficult to fake. A consummate actor could do that, (he is not a consummate actor.)
You can't coach people to feel real pain. Here is something else that is unusual. He slows down slightly as he gives his apology statement is normal baseline communication is typically to give a very fast delivery inside of a sentence in this case he’s slows down his pace in the sentence. This pacing differance was proably coached. This is something I have actually coached my cleints to do.
But here is what you cant coach. Sincerity. The apology was effective. I think it immediately made people like him more. Again. He really did feel pain at what had happened and pain at his responsibility for it.
Patti Wood, MA - The Body Language Expert. For more body language insights go to her website at www.PattiWood.net. Check out Patti's website for her new book "SNAP, Making the Most of First Impressions, Body Language and Charisma" at www.snapfirstimpressions.com.
Here's What Mark Zukerberg's Body Language During his Senate Testimony Tell Us.