Death of the Business Card? Should You Still Exchange Business Cards?

I was reading a blog post from Bruce Turnkell about the new way to exchange business cards. I know you can bump my IPhone with another IPhone to exchange contact information but this is a way to share your contact information with an entire audience. I still lament the loss of opportunities to get in close proximity and create more intimacy. The old business card exchange gives you an opportunity to get close and shake hands and or touch hands as you share your card then linger a bit as you read the person's card. Then you have the concrete object that becomes, albeit for a brief time, a part of you. Here is the scoop from Bruce.

"Imagine my surprise when I met with my old friend Marcos the other day and asked him for his business card. “I don’t carry them anymore” he said. “Just text my name to 65047.” I did as he instructed. A few seconds later all his contact information arrived as an SMS message on my phone, ready to be copied into Outlook, friended on Facebook, and followed on Twitter.
“Now that you’re registered I can send you anything,” he went on enthusiastically, “updates, promotions, special deals and coupons. Because it’s all opt-in, people can cancel whenever they want so there’s never any spam. My company has just two employees but we’re using the most sophisticated mobile marketing out there.”
The minute I got back to my office I went online, looked up the company and signed up for my own mobile account. Now, when I speak at conferences or meet people at networking events, I tell them to text “Turkel” (my keyword) to 65047. They get back an instant message from me with my contact information and their cell phone number automatically goes into my database where I can let them know where I’m speaking, announce my new blog post or tell them anything I think they’ll find valuable.
Best of all, it’s an easy and inexpensive way to add mobile marketing to your promotions arsenal with almost no barrier to entry. If you’re in the cruise line, airline or hotel business you can expand your yield management programs by sending special offers to your customers at the very last minute. If you’re in the restaurant business, you can offer specials – two for one, say, or a free glass of wine – at the exact moment when you have empty seats. If you run a CVB, you can issue travel deals when you see your stakeholders’ RevPAR dropping. Bloggers can announce their latest post in real time. Bakeries can let people know when the muffins are fresh out of the oven. Heck, you can use the technology to tell your softball team when you’re practicing or tell your friends when you’re going to the beach. The opportunities are endless; those are just the first few I came up with. Talk about yield management – now you can reach your customers right on their phones with time-stamped promotions.
All you need to do is click here and visit the Momares.com site. The trial is free, the process is simple and after just a few minutes you’ll be a mobile marketer too. If you type in the promo code TURKEL, Marcos will add an additional 50 messages to your account for free. And if you send me an e-mail with your new keyword, I’ll text you back and be your first customer."


Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at http://PattiWood.net. Also check out the body language quiz on her YouTube Channel at http://youtube.com/user/bodylanguageexpert.