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Showing posts with label media coach. Show all posts
Showing posts with label media coach. Show all posts

What Can a Media Coach Do For You?



What Does a Media Coach Do?


A Media Coach is person who gives feedback and instruction to someone who going to be interviewed by the media. The goal of media coaching is to improve the coaching recipient's content, branding and delivery. If the person being coached is going to be interviewed on television perhaps his or her clothing and other aspects of their physical appearance may also receive recommendation for changes and improvements by the media coach. A media coach may help a client write their "talking points" that is the main points they hope to cover in the media interview as well as help them write and rehearse answers to possible questions posed by the media interviewer. Most media coaches will create and ask the "tough questions" that a news source may ask their "coachee" so that he or she will be prepared with a good, well delivered response. With coaching someone can remarkable improve their confidence, appearance, and "messaging."

People running for elected positions such as the president of the United States may get a speech coach or media coach to help them improve the way they are perceived via various media outlets. Book authors, topic experts , corporate officers and corporate spokespersons may also hire a media coach.

That is the definition here is my personal note.
You may have wondered why certain people did not get media coaching or perhaps received poor media training. Think of the deer in the headlights look given by Tiger Woods in his famous Media interviews about his infidelity or certain presidential candidates that muffed their big media moments.

I am have learned and continue to learn so much about media interviews. If you need a media coach please contact our office. Dorothy@PattiWood.net

Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at www.PattiWood.net. Check out Patti's website for her new book "SNAP, Making the Most of First Impressions, Body Language and Charisma" at www.snapfirstimpressions.com. Also check out Patti's YouTube channel at http://youtube.com/user/bodylanguageexpert.
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What Does a Media Coach Do?

What Does a Media Coach Do?

I am working on a contribution for Wikipedia on the definition of the term Media Coach. Here is what I have so far to explain what a media coach can do.

Media Coach is person who gives feedback and instruction to someone who going to be interviewed by the media. The goal of media coaching is to improve the coaching recipient's content, branding and delivery. If the person being coached is going to be interviewed on television perhaps his or her clothing and other aspects of their physical appearance may also receive recommendation for changes and improvements by the media coach. A media coach may help a client write their "talking points" that is the main points they hope to cover in the media interview as well as help them write and rehearse answers to possible questions posed by the media interviewer. Most media coaches will create and ask the "tough questions" that a news source may ask their "coachee" so that he or she will be prepared with a good, well delivered response. With coaching someone can remarkable improve their confidence, appearance, and "messaging."

People running for elected positions such as the president of the United States may get a speech coach or media coach to help them improve the way they are perceived via various media outlets. Book authors, topic experts , corporate officers and corporate spokespersons may also hire a media coach.

That is the definition here is my personal note.
You may have wondered why certain people did not get media coaching or perhaps received poor media training. Think of the deer in the headlights look given by Tiger Woods in his famous Media interviews about his infidelity or certain presidential candidates that muffed their big media moments.

I am have learned and continue to learn so much about media interviews. If you need a media coach please contact our office. Dorothy@PattiWood.net

Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at www.PattiWood.net. Check out Patti's website for her new book "SNAP, Making the Most of First Impressions, Body Language and Charisma" at www.snapfirstimpressions.com. Also check out Patti's YouTube channel at http://youtube.com/user/bodylanguageexpert.

Body Language Read of Bill O'Brien Introductory Press Conference for New Penn State Head Coach

Body Language and Media Coach Read of Bill O'Brien at the Introductory Press Conference for the new Penn State head coach. Bill O'Brien replaces the legendary Joe Paterno, who coached the team for the last half-century and resigned in the wake of the Jerry Sandusky's scandal. Watching the introductory press conference, normally warm and relaxed, Bill looks stressed and reads his notes. Here are my rough unedited notes of Bill's body language. This will be up later on Yahoo.com. I did this read for my interview for the article on Yahoo.com

http://www.youtube.com/watch?v=vcJCmAwlXw4

For comparison, here he is during one of his press conferences with the Patriots:

http://www.patriots.com/media-center/videos/Bill-OBrien-Press-Conference---862011/17a1557f-93fe-4427-b15f-1761617e7ecc

1. What does his body language say to you in the first video? How coached does he appear to be in that video? What are the telltale signs?

I coach people to speak and to be interviewed. He did a good job on bringing his credibility to the men who introduced him by shaking their hands on his way to the podium after he was introduced.
He showed fear and is uncomfortable.
Looked at coaches shook hands but got up to podium and looked down. He grabbed the sides of the podium.
I know that’s a little boring. my wife, my chief of staff had to read her credits how to recruit. Special Michael, Steel that hat. Tom
Parents
“All the people that make this university so special.” Lip press. Negative, feeling.

“Ahh Rod Erickson. That was read, unlike the previous introductions very planned staged he was being very careful and notice how his voice got tense and tight as he struck out then got mangled on the word integrity as he said you are a man of INTEGRITY. He had been told that was an important word to say, but he had a hard time saying it with conviction. Also notice how he doesn’t move toward him or gesture toward him as he did with his wife, brother and son so warmly. Instead he rocks oddly from side to side in a self comfort movement showing his nervousness. He doesn’t STAND firm. As he talks about the committee his says “Their mentorship means very very much to me, then he rocks and sticks out his tongue.

2. What are the fall backs he relies on to handle what is clearly an uncomfortable situation? He does a great job with his humor and warmth as he introduces his family. That made him appear very likable.

3. Doesn’t deliver what I would say is the most important point, “…Football team …highest level of character. Instead he speeds through it like a rabbit reading from his notes and mangles the word integrity again by stuttering out the word and having to re say it. He again doesn’t say weight adjustment.

4. When talking about coach Parterno. “I can’t wait to meet him, as soon, as soon as I can get that done.” His voice goes down and he was looking down. He is nervous rather than looking forward to that meeting. The video actually blurs out Bill's mouth as he first says Paterno's name and blurs out Bill's mouth several times during that piece of tape, the one time it doesn’t blur it out is when he says Paterno’s name and sticks his tongue out. I wonder what the blurred bits showed Bill doing when he talked about Paterno?

5. Really like his personal intro to the letter near the last minute and half that he said he worked on (the content of the speech) I liked really how he looked out and said I can see it, (the controversy.) But his voice was so tense as he red the letter and he didn’t cheer and get happy on the most important last line, “We are Penn State.”

6. What is his body language like in the Patriots video and how is it different? In the old Patriots interview his voice is lower in pitch, volume, slower, relaxed. and speed. What is most striking is his eye contact. I can tell that he does pressed lips and mouth cues as he finishes a long statement here so it is more of his baseline rather than exclusive to the new speech today. He is obviously off script in the Patriots interviews and he is answering questions directly so that increases his interaction. He is his own man here. He hasn’t been told what to say.

Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at http://PattiWood.net. Also check out the body language quiz on her YouTube Channel at http://youtube.com/user/bodylanguageexpert.

How Do You Deal With Remote Media Interviews?

Another body language difficulty comes when you’re interviewed remotely and you are talking to a camera and forced to interact with it as if it was a person. That took me awhile to get use to and the bright lights in your eyes in those remote shoots will tend to make you blink. Prepare for those interviews as well so you can stay looking at the camera and smiling and nodding your head and leaning forward to it in response to the interviewer just as if it was a person. Story about Wrigley gum, Story about Pup-peroni.

Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at http://PattiWood.net. Also check out the body language quiz on her YouTube Channel at http://youtube.com/user/bodylanguageexpert.

How Can You Be Aware Of Your Body Language And Insure You Are In Sync In A Media Interview?

Practice answering the questions out loud. Don’t just read them off your computer silently. Use your video device on your computer or phone to record your answers so you see and hear your responses and can self monitor. In my experience most journalists and producers have very short deadlines, sometimes only 4 or 5 minute deadlines before they have to move on to cover the next story, so you need to practice answering questions quickly for TV and Radio. You need to practice giving not only quick clear responses but also one sentence rather than a paragraph response. That is the part that I find is difficult for my media coaching clients. They want to explain their answers or add on to them and in a live broadcast there is not time for that. So if you haven’t practiced giving short answers you can get flustered as most hosts want to keep the pace of the show going and will interrupt you or jump in with a pithy comment if you don’t give them a high energy quick response. So practice responding to questions with one sentence and watch your mouth and eyes on the tape to make sure your expression and tone match the word message. Someone experts look to the host for feedback that they have done a good job or make a face if they feel they didn’t give a great answer or if they are interrupted. You need to make sure your face stays still or shows interest in the conversation when you finish speaking. I can’t tell you how many times I've seen a guests' face scrunch up after they finish talking.

Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at http://PattiWood.net. Also check out the body language quiz on her YouTube Channel at http://youtube.com/user/bodylanguageexpert.

During A Meeting Or Media Interview, What Are Some Common Body Language Signs Of Discomfort Or Nervousness?

During a meeting or media interview, what are some common body language signs of discomfort or nervousness?
Closing off your body windows, self comfort cues, getting small.

What kind of body language exudes confidence and approachability in an interview or meeting? Prepare. Find out if you are going to be standing or sitting and if you’re sitting whether you will be on a stool, chair or sofa. Ideally you want your body to be relaxed and open. You want to show your confidence by taking up space, leaning backwards and forwards as the interview or meeting goes on rather than freezing or planting in one fixed pose.

Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at http://PattiWood.net. Also check out the body language quiz on her YouTube Channel at http://youtube.com/user/bodylanguageexpert.

How to Transcend the ‘Economy’ by Creating Your OWN Shatter-The-Myth Marketing

I have a huge recommendation for you...

I wanted to be sure to share with you an amazing entrepreneur and master coach – Heather Dominick – that has developed a radically effective process. It’s a step-by-step approach that’s propelling business owners to exceptional selling success.

At one point Heather was struggling with how to move prospects into profitable clients. Then from her own mistakes and pain she found how to combine her energy with practicality and her conversations went through the roof.

Now she teaches others this effective method so you enjoy every single time you connect with a prospect and easily move them into high-paying clients – no matter what (including the economy or any other sabotaging story).

I know you’ve heard the saying “teach a man to fish”. Heather’s approach is to teach you AND to GIVE you the fish.

In fact, I recently had the chance to hear one of Heather’s teleclasses and the material she covers in this class seemed like such a fit for you, my own clients, the she has agreed to do another teleconference call on the subject – just for you. The timing is perfect. And it’s FREE!

So click this link and sign-up for the free teleseminar she’ll be doing on this subject on Thursday, April 16th. It’s that easy.

Register for this call and tune in to what Heather has to say... I know you’ll agree her message is significant – especially now.

Your registration simply allows her to set up the right number of phone lines for the call so that all who are interested are actually able to get in. Thanks!

Media Frenzy....

In the last month I have done a weekly “Will they last?” piece for OK! Magazine, Three Cosomo interviews, As well as interviews for Men’s Health, Esquire, Glamour, AOL, Fox News, ABC news, Womens world, Sugur (UK publication), Life and Style weekly, The Sun (Canadian publication), America’s Best, and many more TV, print and online publications and radio interviews. Do to my busy speaking schedule I have also had to turn down requests for Larry King Live, The Big Idea, Fox News, and Access Hollywood. I look forward to reading the candidates more as the election draws closer.

Times Union Blog...

Take a look at my comments in this article by a fellow blogger:
http://blogs.timesunion.com/kristi/?p=143

Body Language Notes to be Featured in Cosmo...

Here are some notes from this months Cosmo interview:

Hed
What His Touches Can Tell You

Dek
It’s no secret that guys aren’t big on talking. Luckily, their bodies communicate for them—if you know how to read the signs.

The lean-in from the side
You may notice this gesture when you’re sitting next to each other at the dinner table or at a bar. It’s subtle and may seem like an accident (for example, you brush shoulders sharing a menu or your knees bump), but may actually calculated contact to gauge your interest. If a guy is on the shy side, this approach seems like a “safe” way to see how you react–if you’re not into it, he won’t lose face if you recoil.

The playful punch.
This grade school move is what guys revert to when they like you but have no clue how to verbalize it (or they’re too nervous to). Men also relate to one another by rough housing, so your date may be trying to establish a bond. A punch between guys in a nonsexual way to say, “We are buddies” so for men it seems a sage way to say they like you.

The forearm graze.
If a man briefly places his touches you on your forearm as he is talking he may be reaching out to make sure he has your attention. He may be worried you’re losing interest and he’s trying to bring you back into the moment. If he touches you on the forearm while your talking it is more likely a sign of interest in you and what you have to say.

The hand on the back.
A guy who gently places his palm on your lower back (to guide you through a crowd, for example) is on his best behavior. He’s trying to make a good impression and let you know that he’s a gentleman. [Patti – this is from another expert, whom we cite below]

Notice how and where he places his hand. Is he gentle rather than possessivlivly gripping your back ? Where does he place his hand, in the sweet spot in the center of the back or lower. If his hand creeps lower, he may be testing the waters to see how far physically you’ll let him go.

Sources: Patti Wood, body language expert and author of Success Signals; Jan Hargrave, body language consultant and author of Let Me See Your Body Talk