The results of the study are below. But this is not real research. They
used photos of women with tons of make up on rather than subtle make up and
they didn’t randomize the test and the subjects knew what the research
study was on creating bias. If they had just been shown photos of women in
normal make up and photos of women without make up in a random study with other
photos say photos of men and asked to rate on several factors it would have
perhaps been an effective study.
Bare
really is beautiful: Men find women more attractive with LESS make-up on
- Study found men prefer women when they wear less
make-up
- In many cases, men preferred the opposite sex to
wear 40% fewer products
- It also found women think fellow females look better
in natural make-up
- Participants in the study believed other individuals
find greater amounts of makeup attractive, but the research proved
otherwise
Published: 09:01 EST, 21 March 2014 |
Updated: 10:37 EST, 21 March 2014
Women all over the world have been wiping off
their make-up and taking photos of themselves to be part of the #nomakeupselfie
phenomenon spreading across social networks.
And they might want to consider making the
natural snap their profile picture, because a new study has found both men, and
women, find females who wear less make-up more attractive.
A Welsh psychologist said
people often misjudge what the opposite sex find attractive and, in the
majority of cases, men prefer women who wear up to 40 per cent fewer cosmetics.
Put down the blusher brush: Men think women
are more attractive when wearing 40 per cent less make-up, a study has found.
Katy Perry is pictured as a more natural beauty, (left) and with bright make-up
(right)
Dr Alex Jones, from Bangor University, said there
had been an ‘overwhelmingly positive’ reaction to no make-up selfies posted by
people on social networks.
While nobody seems to know where the idea
came from, it has taken the internet by storm and is thought to have raised
over £1million for charity.
More...
It works by women posting a fresh-faced
picture of themselves and then nominating friends to do the same, with all
people posting that the photos were to 'raise awareness of cancer'.
In Dr Jones' study, he examined the
misattributions people make when considering what the opposite sex find
attractive in a new study be published in the Quarterly Journal of Experimental
Psychology.
His research project specifically examined
the use of cosmetics and found some surprising results.
Dr Jones said: ‘The take home message from
this study is that our ideas about what the opposite sex find attractive are
often inaccurate, whether it relates to body size, weight, or even something
like makeup use'. Kim Kardashian is pictured with a a more natural look (left)
and full face of make-up (right)
Participants in the study believed that other
individuals find greater amounts of makeup attractive, and he said that women
in particular think a full-face or perfectly applied make-up is attractive to men.
In fact, both sexes thought that other men
would find greater amounts of make-up more attractive.
However, he said it ‘couldn’t be further from
the truth’ and when reporting their preference for make-up, men found women’s
faces more attractive when they were much fresher faced.
In some cases, they found women more
attractive with 40 per cent less make-up.
The study also claims women shared similar
ideas and thought females looked better as more natural beauties.
Natural beauties: Participants in the study
believed that other individuals find greater amounts of makeup attractive, and
women in particular thought a full-face or perfectly applied make-up is
attractive to men. Here, Lady Gaga is shown with a fresh face (left) and in
full makeup for a show (right)
AND CLOSE-UP PHOTOS CAN
MAKE YOU LOOK LESS ATTRACTIVE AND TRUSTWORTHY, STUDY CLAIMS
The first scientific study to examine the
close-up was conducted in 2012 and researchers found they can make people less
attractive, regardless of how good looking they are.
According to the study from California
Institute of Technology (Caltech), the distance between the subject and the
camera makes a big difference in how someone is perceived.
'It turns out that faces photographed quite
close-up are geometrically warped, compared to photos taken at a larger
distance,' said Ronnie Bryan, who worked on the study.
'Of course, the close picture would also
normally be larger, higher resolution and have different lighting - but we
controlled for all of that in our study.
'What you're left with is a warping effect
that is so subtle that nobody in our study actually noticed it.
'Nonetheless, it's a perceptual clue that
influenced their judgments.'
Researchers also found close-up photos made
people look less trustworthy, according to study participants.
The close-up photo subjects were also judged
to look less attractive and competent.
‘The take home message from this study is
that our ideas about what the opposite sex find attractive are often
inaccurate, whether it relates to body size, weight, or even something like
make-up use,' continued Dr Jones.
‘The misconceptions play a role in body image
and self esteem issues and are sadly based on simple misunderstandings.
‘I hope everyone takes the positive response
to their no makeup selfies on board, and well done for raising awareness and
money for a good cause!’
The #NoMakeUpSelfie trend shows no sign of
dying down.
Earlier this week, Kath Abrahams, director of
engagement and income generation at Breakthrough Breast Cancer, said: 'We are
delighted to see the success of the no make-up selfie viral campaign.
'It is great to see the British public
getting behind the campaign and helping to raise awareness of breast cancer.
'Here at Breakthrough, we have seen a huge
spike in the number of unique visitors to our website, smashing our record to
date. We have received hundreds of donations from people.
'We would like to thank all those who have
supported us, enabling our scientists to continue their life-saving research.
'Breast cancer is not yesterday’s problem;
every ten minutes a woman is diagnosed with breast cancer. Anything that gets
the public behind this important cause is to be celebrated. It isn’t too late
to get involved, so go ahead and text PINK to 70300.'
Patti Wood, MA, Certified Speaking Professional - The Body Language Expert. For more body language insights go to her website at
www.PattiWood.net. Check out Patti's website for her new book "SNAP, Making the Most of First Impressions, Body Language and Charisma" at
www.snapfirstimpressions.com. Also check out Patti's YouTube channel at
http://youtube.com/user/bodylanguageexpert.
