A survey was to find out how comfortable people are sharing
their personal data to improve their customer experience in
various sectors. Across the board, we found men were more likely
than women to say they are 'extremely comfortable' sharing
personal data. For example, 36% of men said they're extremely
comfortable sharing personal data with a takeaway service,
compared to 19% of women, and 36% were extremely comfortable
sharing personal data with hotels, compared to just 18% of women.
As an expert in gender behavior to provide a
This is why I think men are more
comfortable than women offering personal data to brands.
As
someone who has spoken and written about gender differences for decades, I believe
one of the most basic differences is that males, starting when they are small
boys tend to play move and express outwards. Think of boys running with toy airplanes
and rocket ships and cars moving through space with the bodies, making loud noises.
And females stereotypically as girls starting at about age 5 move less, take up
less space as they play and make less noise as they play.
We
know that people that have power of expand take up more space have more open
body language while people with less power and status tend to contract, close
off the entrances to their body with their limbs and overall take up less
space. Less powerful people, historically woman would there for share less
information/ make less noise/ close off more of themselves with strangers.
Called the “Gold Standard” of Body Language by the Washington
Post and credited in the New York Times for bringing the
topic to national attention Patti Wood, is a true expert. She creates high
energy interactive programs, filled with humor, cutting edge information and
valuable “Take Aways.” She is the author of nine books
and she speaks and consults to Fortune 500 companies and associations. You see her
on National TV shows like Good Morning America, CNN and FOX news, The History
Channel and the Today Show. She is quoted every
week in publications such as The Wall Street Journal, Psychology Today,
Bloomberg Business Week, Fortune, Good Housekeeping, and USA Today.
