I was reading a blog about young adults twittering friends more than brands http://bigfatmarketingblog.com/category/marketing-schmarketing/
As a body language expert I twitter about nonverbal research, improving corporate communication, and other lofty things, but my twitter readers are more interested in my celebrity body language reads than any other information I twitter. It is interesting that so many people want to "follow" celbrities on twitter. It makes sense. As a teenager I bought "Tiger Beat magazine and had David Cassidy photos taped like wall paper all over my room. I would have loved to follow his twitter.
Patti Wood, MA, Certified Speaking Profesionaal
The Body Language Expert
Phone-404-315-7397
Web- http://www.PattiWood.net
Blog- http://www.bodylanguagelady.blogspot.com
To Young Adults, Twitter’s for Friends, Not Brands
BRIAN QUINTON June 25th, 2009
Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing.
According to a study conducted in May on 200 Gen Y members of a PMN panel, 99% of the group said they currently have one or more active profiles on social networks such as Facebook or MySpace. But only 22% of that same group said they are actively using microblogging service Twitter.
The study was conducted by the PMN together with the Interactive and Direct Marketing lab at Pace University’s Lubin School of Business.
“Twitter dominates the news, but clearly we’re only touching the surface of its potential as a marketing vehicle,” PMN co-founder and chairman Michael Della Penna said in a release. “There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too.”
Of those respondents who said they are active on Twitter, 85% said they use the serviced to follow friends, while 54% track celebrities and 29% keep tabs on family.
As to their behavior on social networks, 89% say they have downloaded a photo application to their social page. Another 53% say they have installed a game app, and 51% say they have added entertainment content to their profiles.
Media metrics agency comScore reported an 83% monthly increase in U.S. traffic on Twitter in April, with unique visitors growing to 17 million from 9.3 million in March.
Other findings from the PMN research:
• 38% of respondents 18-24 say they use a iPhone or iPod Touch
• Of that group, 53% say they’ve downloaded game apps to the device, 35% have accessed entertainment apps, and 31% have added lifestyle apps.
• 28% have downloaded free financial apps, while 7% have bought paid apps for their Apple smartphones.
• However, just over one quarter of device-owning respondents (26%) said they have not accessed any iPhone or iTouch applicat
