In further media interviews the governor of South Carolina, Mark Sanford, uses a technique I now call the 'redefining tactic' (after former president Clinton's famous, "I did not have sexual relations with that woman.") Governor Sanford says he "crossed lines" with a handful of women other than his mistress. He says he "never crossed the ultimate line" with anyone but Maria Belen Chapur. During an emotional interview with the Associated Press at his statehouse office on Tuesday Sanford said that during the encounters with other women he "let his guard down" with some physical contact but "didn't cross the sex line." Sanford said the casual encounters happened on trips he'd taken outside the US with male friends to "blow off steam". He alleges they occurred while he was married but before he met Chapur. So to be clear--it doesn't count as sex if you don't cross the sex line and you are just blowing off steam. UCkkk!
As a media coach, I know the importance of using the right words. In this case he is choosing phrases that make him sound like a college frat boy. This is such a horrible story for his family to have to hear about. Please just apologize clearly and briefly and move on.
Click Here to read the AP article about Governor Sanford's apology.
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