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Celebrating Success in Your Business. What is Your Company Song?

I just got a media request to share my company song.

My company song is
"Gonna Fly Now" - Rocky 
Music by Bill Conti and Carol Connors 
Lyric by Ayn Robbins 

For over 30 years this has been our company song. I a consultant, professional speaker and author and the song has motivated me and my staff to celebrate every accomplishment and keep working hard through tough times.  I absolutely love what I do and my work itself often feels like flying.  I started the company in 1982. I was working on my graduate degree full time, teaching at Florida State had two other jobs. At the beginnings did some of my speeches for $10 dollars and hour! I was so excited to get my first speech for $500 dollars that when I got off the call about it I jumped up out of my chair, put my hands in the air like Rocky in the movie and started singing the trumpet portion of the song as I danced. All these years later I still do a hands in the air rocky dance when we get a booking/contract, spokesperson job, and or a big check and or when I have a big media interview. My staff joins in if we are in the office together. Sometimes we say over the phone or in emails we send to each other announcing a success “Rocky Dance!”  “Gonna Fly now” still motivated me. I am looking up now to the big year calendars on the wall above our desks in the office with stickers for each booking, and each one got a rocky dance!


The company name is Communication Dynamics Inc. http://www.pattiwood.net/



Patti Wood, MA - The Body Language Expert. For more body language insights go to her website at www.PattiWood.net. Check out Patti's website for her new book "SNAP, Making the Most of First Impressions, Body Language and Charisma" at www.snapfirstimpressions.com.