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Does Familiarity Make Someone More Attractive? How Can You Become More Attractive to Someone?

I am a body language expert, with degrees with an emphasis in Body Language and Nonverbal Communication. Just as the research on song shows that repetitive lyrics increase the liability of a song and the repeated playing of a song increases our liking of a song there is “Familiarity Breeds Liking and Attractiveness. Effect” I use to teach this to my students in my Body Language Class at Florida State and now I teach in my corporate training on first impressions and sales.  I told my college students “If you like someone and don’t know how to ask them out find a way to casually cross their path on campus even if just to wave or smile Don’t stalk them just pass by them once a day or once a week and overtime the familiarity breeds liking and attractiveness effect” has the potential to make the person find you attractive. This familiarity opens the possibility of a connection. Nonverbal Communication Research and Research on Attractiveness sometimes called this the “Exposure Principal.” The Exposure principle has also been shown to increase our perception of someone’s intelligence. 

Here is a research study on the topic. 

A group of 22 single people was shown pictures of 112 faces that had rated reasonably highly on a 9-point scale of attractiveness and were then asked to give their own rating out of nine.

The photos kept scrolling so faces were shown multiple times and the scores out of nine increased when faces were shown multiple times.

Rather than love at first sight, it seemed that participants experienced love at fourth sight, which was when the repetition effect was strongest. 

At the same time, the brains of the participants were scanned for electrical activity and the pattern was backed up — the more times people saw faces, the more brain wave activity associated with excitement took place.

“Much to their surprise, people often find themselves drawn to individuals after multiple encounters, even when there was no initial attraction. Cupid’s arrow is often slow to strike. An important part of the phenomenon may be attributable to the gradual change in attractiveness from repetition,” Psychologist Dr Ravi Thiruchselvam told the Daily Mail.

Not sure whether this study is encouraging for those of us who don’t have Ryan Gosling wow-factor, or a little creepy that we can effectively be brainwashed into finding people attractive if we see them enough. But it seems that when it comes to flirting if at first you don’t succeed, try, try again.


Patti Wood, MA - The Body Language Expert. For more body language insights go to her website at www.PattiWood.net. Check out Patti's website for her new book "SNAP, Making the Most of First Impressions, Body Language and Charisma" at www.snapfirstimpressions.com.